Today (October 28 2010)Virgin Media is promoting their 100mb Broadband service due to launch this year. To celebrate and promote the launch Virgin has taken an unusual marketing approach. Between 10am and 4pm a number of high-end supercars will be available for people to use as free taxis in and around central London.
The vehicles on offer include a Porsche 997 Turbo Gen 1, a Ferrari 430 F1 Coupe and a Aston Martin DBS. If you’re out and about in London today, why not see if you can flag one down?!
Superfast broadband and superfast cars. Simple marketing that stands out from the crowd and allows free public interaction. Slightly reminiscent of Nokia’s Giant Sign earlier this year, yet through a completely different media.
Clever advertising like this is a common occurrence in modern business and can help a company easily get a boost of recognition and the edge over the competition.
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