Ghd - you can do anything with your hair

 Every advertisement or even a newspaper article has a target audience. In an advertisement a target audience is essential, so the product that is being sold could be more profitable. The more audience the advertisement has, the more profit it will make for it-self. GHD Company is a profitable organisation that sells product and makes a profit of the product that they have sold. The purpose of this advertisement is to sell hair product to the intended audience and make profit out of it. Every advertisement has a target audience, for example, diet coke’s target audience is women, a sports bike’s target audience might be men who appreciate motorbikes. Likewise the GHD advertisement’s target audience is women. The target audience is women because we know that women like looking pretty and having nice hair and this product let you “do anything with your hair”.

 Imagery paints a “word picture” for an audience that helps them to illustrate a point visually. The slogan “you can do anything with your hair” appeals to women because they care about their hair and how it looks like. That catchphrase will paint a picture in the audience’s head and showing them of how beautiful they will look if they buy the product, furthermore, the slogan “You can do anything with your hair” is printed at the bottom right hand corner of the magazine page, so in that sense if the audience attempt to flip the page, they will stop and look at what the page is about. On the advertisement it says, “Mirror, mirror on the wall, who’s the fiercest of them all?”. 

AIDA
attention - The bright, original advertisement. Tale in a modern way.
interest- The product demonstrates its potential capabilities and it exceeds all expectations
desire - Buy this product and do the same hairstyle. (Be like me)
action - It is easy to order the product through the site, paying by credit card. The company offers big discounts.But  a long delivery may push off a lot of people.