Yekaterinburg agency Red Pepper invented for the French restaurant Vatel unusual action and resolved several problems not only a restaurant, but the French cuisine in general.
Replicated symbol of French cuisine is a frog. The Red Pepper used these animals to attract attention.
The goal was to make people understand that French food in fact is not decorative and exotic but nourishing and incredibly tasty.
They put real frogs into special branded boxes and they delivered these boxes to the VIP clients of the city restaurants, popular blogers and mass media members. The box has a massage: if you think that is a real French cuisine, you just know nothing about it.You can change the frog to a chic dinner in our restaurant.
100% people accepted the invitation and all the frogs were brought back to the restaurant. All guests found that French cuisine is much more nourishing, tasty and less delicate than frogs legs.
With no budget for media they provoked free publications for more than 20 000 euros.
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