No digital elements on this billboard installation, but it’s just as good! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself!
It’s a great take on a normally traditional space, and even though it’s not exactly digital, I think you’ll all appreciate the core idea behind this, and indeed, the execution looks fantastic!
On August 28th 2011, Warner Bros. Pictures Canada built two giant petri dishes (shallow glass) treated with bacteria and fungi and installed them in a storefront window in Toronto to grow a one-of-a-kind billboard.kind billboard.
http://www.youtube.com/watch?v=LppK4ZtsDdM
It’s a great take on a normally traditional space, and even though it’s not exactly digital, I think you’ll all appreciate the core idea behind this, and indeed, the execution looks fantastic!
On August 28th 2011, Warner Bros. Pictures Canada built two giant petri dishes (shallow glass) treated with bacteria and fungi and installed them in a storefront window in Toronto to grow a one-of-a-kind billboard.kind billboard.
http://www.youtube.com/watch?v=LppK4ZtsDdM
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