The basic idea of the movie - is viruses can not be cured free.
A young man trying to cope with the illness through folk healers. Poultices and decoctions make a young man feel worse. Authors of advertising said that the same thing happens with our computer when we use a free antivirus program.
Every advertisement or even a newspaper
article has a target audience. In an advertisement a target audience is
essential, so the product that is being sold could be more profitable. The more
audience the advertisement has, the more profit it will make for it-self. GHD
Company is a profitable organisation that sells product and makes a profit of
the product that they have sold. The purpose of this advertisement is to sell
hair product to the intended audience and make profit out of it. Every
advertisement has a target audience, for example, diet coke’s target audience
is women, a sports bike’s target audience might be men who appreciate
motorbikes. Likewise the GHD advertisement’s target audience is women. The
target audience is women because we know that women like looking pretty and
having nice hair and this product let you “do anything with your hair”.
Imagery paints a “word picture” for an
audience that helps them to illustrate a point visually. The slogan “you can do
anything with your hair” appeals to women because they care about their hair
and how it looks like. That catchphrase will paint a picture in the audience’s
head and showing them of how beautiful they will look if they buy the product,
furthermore, the slogan “You can do anything with your hair” is printed at the
bottom right hand corner of the magazine page, so in that sense if the audience
attempt to flip the page, they will stop and look at what the page is about. On
the advertisement it says, “Mirror, mirror on the wall, who’s the fiercest of
them all?”.
AIDA
attention - The bright, original advertisement. Tale in a modern way.
interest- The product demonstrates its potential capabilities and it exceeds all expectations
desire - Buy this product and do the same hairstyle. (Be like me)
action - It is easy to order the product through the site, paying by credit card. The company offers big discounts.But a long delivery may push off a lot of people.
William
Lawson’s, the Scotch whisky owned by Bacardi-Martini, was promoted in 2000
through a Scottish reply to a New Zealand Maori haka. The TV ad begins with a
team of Scotsmen wearing only kilts, running onto a stadium to play rugby union
football. As the crowd cheers a New Zealand Maori team run on, sparking a
Mexican wave.
The Maoris
line up for the haka, the traditional dance used as a challenge for combat. As
they go through their stirring performance, the Scots stand there in their
boots, resolute. At the end of the haka, the Scotsmen produce their own
cultural challenge, silently lifting up the front of their kilts.
The Haka TV
ad won two awards, the Mondial de la Pub des Pays FraThencophones, 2001 (Silver)
for Nations Prize: Belgium, and winner in the Alcoholic Drinks section in the
Epica 2001 Awards.
The Effie
Awards of Belgium recognised the effectiveness of the Haka campaign in
establishing William Lawson’s whisky in Belgium as the drink of irreverence,
virility, authentic Scottishness, impertinence and humour. At the same time
there was no connection made between consumption of alcohol and sporting or
sexual performance.
In 2004
McCann Erickson Belgium followed up the haka ad with ‘Scottish Instinct’, set
in a hotel lobby. One of the bare chested kilted men encounters a man and a
woman, creating an effect on both as he crosses his legs. The campaign was
developed by creative director and art director Jean-Luc Walraff, directed by
Barry Myers at Michael De Wouters Production House. Account Manager was
Nathalie Marchand.
AIDA
attention: black and white color, handsome men in kilts, the haka, football
interest : the main idea - the provocative ending
desire: speaking slogan and aggressive movie present that it's a man's drink
action: This product is not essential, so unconquerable urge to buy right now will not arise.
To honor
Michael Jordan's induction into the Naismith Memorial Basketball Hall of Fame,
Gatorade created the Jordan Series, a set of six limited-edition labels
commemorating his legendary career. Gatorade then used over 14,000 bottles to
re-create one of Jordan's ultimate G Moments.
http://www.youtube.com/watch?v=Y6VhYFLlObk
Old Gatorade commercial involving a young Michael Jordan versus the veteran Michael Jordan.
AIDA stands for: Attention - Attract the customer's attention Interest - Demonstrate advantages and benefits Desire - Show that you can solve the customer's problem Action - Get the customer to take action (buy)
Attention
You have to stand out. Grab the attention of your customer.
How do you do that? Be different. You can't stand out if you look like everyone else. Interest
To create interest in your product or service, you must demonstrate its advantages and benefits. A feature is an attribute of a product. A benefit is how that attribute can help your customer.
For great examples of creating interest, study catalogs from clothing companies like LL Bean. They have this mastered. Desire
Closely related to interest is desire. Move from discussing benefits to specifically how those benefits will help that customer. Action
Finally, your customer takes action. Usually this is buying your product or service, but it can be something else. The action is whatever you want it to be. For a non-profit organization, the action might be to make a donation. For the American Red Cross, it might be giving blood. AIDA Marketing Example
Let's use a local restaurant for this example.
First, you have to get attention. How? You can do this any number of ways, which is covered throughout this web site. In this example, the restaurant advertises online and offline, and uses coupons to generate an invitation to try out its food.
Next is interest. What are your benefits? Cheap, delicious food served with blinding speed.
Desire is the third step. It's lunch time. You're hungry. We have cheap, delicious food served with blinding speed. We can solve your lunch time problems.
Finally, if you've done the first three steps well, you get action. You sell some food to your customer. AIDA Model - Extended
AIDA Marketing has been around for a long time. The idea is that a customer goes through these four independent stages before making a purchase.
Later, the model was extended to add either a C or an S on the end for Conviction or Satisfaction. Either way, the idea is the same - get repeat purchases from this customer.
Today (October 28 2010)Virgin Media is promoting their 100mb Broadband service due to launch this year. To celebrate and promote the launch Virgin has taken an unusual marketing approach. Between 10am and 4pm a number of high-end supercars will be available for people to use as free taxis in and around central London.
The vehicles on offer include a Porsche 997 Turbo Gen 1, a Ferrari 430 F1 Coupe and a Aston Martin DBS. If you’re out and about in London today, why not see if you can flag one down?!
Superfast broadband and superfast cars. Simple marketing that stands out from the crowd and allows free public interaction. Slightly reminiscent of Nokia’s Giant Sign earlier this year, yet through a completely different media.
Clever advertising like this is a common occurrence in modern business and can help a company easily get a boost of recognition and the edge over the competition.
No digital elements on this billboard installation, but it’s just as good! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself!
It’s a great take on a normally traditional space, and even though it’s not exactly digital, I think you’ll all appreciate the core idea behind this, and indeed, the execution looks fantastic! On August 28th 2011, Warner Bros. Pictures Canada built two giant petri dishes (shallow glass) treated with bacteria and fungi and installed them in a storefront window in Toronto to grow a one-of-a-kind billboard.kind billboard.
Manufacturer of pens FaberCastell used in its advertising campaign Singaporean artist that draws in a unique style. He simulates famous paintings, using different tilt of the pen, changing the thickness of the stroke, moving along an imaginary spiral and not stopping.
Yekaterinburg agency Red Pepper invented for the French restaurant Vatel unusual action and resolved several problems not only a restaurant, but the French cuisine in general.
Replicated symbol of French cuisine is a frog. The Red Pepper used these animals to attract attention.
The goal was to make people understand that French food in fact is not decorative and exotic but nourishing and incredibly tasty.
They put real frogs into special branded boxes and they delivered these boxes to the VIP clients of the city restaurants, popular blogers and mass media members. The box has a massage: if you think that is a real French cuisine, you just know nothing about it.You can change the frog to a chic dinner in our restaurant.
100% people accepted the invitation and all the frogs were brought back to the restaurant. All guests found that French cuisine is much more nourishing, tasty and less delicate than frogs legs.
With no budget for media they provoked free publications for more than 20 000 euros.
A+ I+ D+ A+
пятница, 8 ноября 2013 г.
The
Mountain Dew Gotham City campaign comprises an interactive microsite,
DewGothamCity.com, that lets users "go inside" Gotham City and
explore four different environments, including Batman's Bat Cave, to
"discover hidden secrets" and view exclusive footage from the movie.
The site also allows visitors to redeem prizes from entering codes found on
cans and bottles of specially marked Mountain Dew. Further, the campaign
includes over 800 million bottles and cans with new packaging inspired by The
Dark Knight Rises, and it also promotes PepsiCo's new Mountain Dew flavor, Mtn
Dew Dark Berry, which was inspired by Batman's character.
"Dew
fans in the U.S. and around the world have incredible passion for the Dark
Knight franchise," Brad Jakeman, president of PepsiCo's global beverages
group, said in a press release. "We are excited about continuing to find
unique and authentic ways to connect with Dew fans and fuel the growth of the
brand around the world."
Mtn Dew is
activating its campaign in nearly 20 countries across the Americas, Europe,
Asia and the Middle East.
Luring fans deep into Gotham City through an exclusive digital experience, DEW will unveil exclusive content and storylines from “The Dark Knight Rises” to eager fans before the film’s opening day, July 20. And DEW itself will take a dark spin – with a Dark Knight graphic takeover of base packaging and temperature-sensitive cans that change when chilled, to Mtn Dew Dark Berry, a new limited-edition mixed berry flavor inspired by the Caped Crusader.
