Marketing idea of sprite

Sprite is a colorless, lemon-lime flavored, caffeine-free soft drink, created by the Coca-Cola Company.
"Image is nothing.
Thirst is everything.
Obey your thirst."
This famous advertising slogan is so well known that it has entered our everyday language and used as a quote or quotation. This famous and familiar advertising slogan is now seen as a clever saying and catchword used as a motto and catchphrase to identify the brand.
All advertising campaigns and marketing strategies of Sprit focus on young people.

Utility of hair straightener

Hair straightener is a hair styling tool that straightens the hair to give it the smooth and sleek results.
Lets take for example GHD hair straightener
Form utility: Ceramic heaters, New generation styling technology Unique and patented tri-zone™ technology uses six quick-thinking sensors (three on each plate) to ensure no heat loss during styling and a constant temperature is maintained in every stroke
Place utility: we can buy this product only through the internet-shops or through professional distributors.
Time utility: internet-shops work 24-hours a day
Possession utility: you can pay it by credit-card
Information utility: GHD have web site where they provide detailed information about their company and their products for customers

real daddy can do anything

Meat-packing plant «Ostankino» released a continuation of the advertising series that real dad can do anything. The new promotional video develops a successful image series. Mysterious dad first appears in the frame, opening their unexpected side - the ability of a steep carrier.

Funny advertisement for the Siberian restaurant of Japanese cuisine

21 the ad with a duration of 5 seconds were gathered into a single video to YouTube. Each of them represents a humorous interpretation of well-known domestic songs in the themes of the sushi. Sounds very unusual!

The Nikon Coolpix S60 camera

The Nikon Coolpix S60 camera, launched in 2008, comes with Face Priority AF, Nikon’s face-finding technology that quickly finds and focuses on up to 12 faces in a group portrait. This award-winning print advertising campaign from Singapore provides a clever interpretation of how that feature might come in handy, with Hotel, Voyeurs and Explorer.

LOT Polish Airlines welcomes the Dreamliners to its fleet with a new image campaign

The quick and unexpected success of OLT Express airline in the domestic market (unfortunately it has just ended with a bunkruptcy of OLT ) forced LOT Polish Airlines, the flag carrier of Poland, to launch its first major image campaign in years.
The airlines is awaiting the delivery of the brand new Boeing 787s – the so-called “Dreamliners” – and it shall be the first European airline to have these aircrafts in October 2012. The beautiful TV spot that premiered in May 2012 introduced LOT’s new brand claim: Our horizon is future.
The TV and cinema campaign is supported with print campaign – the ads bear a somewhat surprising headline: The Most Modern Airline in Europe. In fact LOT has recently replaced some of its older aircrafts used for European routes and thus now it can communicate that its fleet that operates these routes is the most modern – the average age of its European fleet being below 5 years.

Alice is lured to Wonderland to taste the new Redd’s Cranberry beer

Redd’s – the popular fruit-flavoured beer targeted to women in Poland – has just added a new limited edition cranberry flavour to boost sales during the crucial summer season. The newly-launched Redd’s Cranberry is the 4th compliment to the standard Redd’s range which consists of: Redd’s Apple, Redd’s Sun (tropical fruit) and Red’s Red (raspberry) – the cranberry variant is packaged in black cans and thus the accompanying slogan: Black but Red.
The Redd’s Cranberry launch campaign is the second installment of Redd’s new advertising format that was introduced last year under the tagline: Curiosity – the first step to Redd’s. The TV spot is a beautifully surreal dream sequence that skillfully employs the imagery associated with the famous novel Alice’s Adventures in Wonderland. The heroine is attracted by a mysterious man wearing a White Rabbit’s mask and falls down a Rabbit Hole while following him…
As in the last year’s campaign, the girl is tempted to drink Redd’s beer and obviously she isn’t able to resist her curiosity. After tasting the Redd’s Cranberry a lavishly decadent party begins and the girl discovers that behind the White Rabbit mask there’s a pretty handsome guy…
… Thus the brand’s promise has been nicely accomplished – the girl’s curiosity led to her first tasting of the new Redd’s Cranberry, but it may have also initiated a romance. The campaign combines TV advertising with online activities that are centered around Redd’s Facebook fanpage (over 176 000 followers) and its minisite: http://www.redds.pl.