Out-of-home advertising for ENKOR and Paparazzi

pepsi max ad on friendship

Unusual Marketing – Superfast Cars for Superfast Broadband

Today (October 28 2010)Virgin Media is promoting their 100mb Broadband service due to launch this year. To celebrate and promote the launch Virgin has taken an unusual marketing approach. Between 10am and 4pm a number of high-end supercars will be available for people to use as free taxis in and around central London.

The vehicles on offer include a Porsche 997 Turbo Gen 1, a Ferrari 430 F1 Coupe and a Aston Martin DBS. If you’re out and about in London today, why not see if you can flag one down?!

Superfast broadband and superfast cars. Simple marketing that stands out from the crowd and allows free public interaction. Slightly reminiscent of Nokia’s Giant Sign earlier this year, yet through a completely different media.

Clever advertising like this is a common occurrence in modern business and can help a company easily get a boost of recognition and the edge over the competition.

Contagion - Bacteria Billboard

No digital elements on this billboard installation, but it’s just as good! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself!

It’s a great take on a normally traditional space, and even though it’s not exactly digital, I think you’ll all appreciate the core idea behind this, and indeed, the execution looks fantastic!
On August 28th 2011, Warner Bros. Pictures Canada built two giant petri dishes (shallow glass) treated with bacteria and fungi and installed them in a storefront window in Toronto to grow a one-of-a-kind billboard.kind billboard.

http://www.youtube.com/watch?v=LppK4ZtsDdM

The FaberCastell used in its advertising campaign Singaporean artist

Manufacturer of pens FaberCastell used in its advertising campaign Singaporean artist that draws in a unique style. He simulates famous paintings, using different tilt of the pen, changing the thickness of the stroke, moving along an imaginary spiral and not stopping.

http://films.fm/all/2462011-faber_castell_-_girl_with_a_pearl_earring.html

Attention +
Interest +
Desire+
Action-/+ (for some group of people) 

Amazing PR and guerrilla marketing with real frog.

Yekaterinburg agency Red Pepper invented for the French restaurant Vatel unusual action and resolved several problems not only a restaurant, but the French cuisine in general.

http://www.youtube.com/watch?v=iTqxMSEWYis

Replicated symbol of French cuisine is a frog. The Red Pepper used these animals to attract attention.

The goal was to make people understand that French food in fact is not decorative and exotic but nourishing and incredibly tasty.

They put real frogs into special branded boxes and they delivered these boxes to the VIP clients of the city restaurants, popular blogers and mass media members. The box has a massage:   if you think that is a real French cuisine, you just know nothing about it.You can change the frog to a chic dinner in our restaurant.   

100% people accepted the invitation and all the frogs were brought back to the restaurant. All guests found that French  cuisine is much more nourishing, tasty and less delicate than frogs legs.

With no budget for media they provoked free publications for more than 20 000 euros.   

A+
I+
D+
A+

The Mountain Dew Gotham City campaign comprises an interactive microsite, DewGothamCity.com, that lets users "go inside" Gotham City and explore four different environments, including Batman's Bat Cave, to "discover hidden secrets" and view exclusive footage from the movie. The site also allows visitors to redeem prizes from entering codes found on cans and bottles of specially marked Mountain Dew. Further, the campaign includes over 800 million bottles and cans with new packaging inspired by The Dark Knight Rises, and it also promotes PepsiCo's new Mountain Dew flavor, Mtn Dew Dark Berry, which was inspired by Batman's character.

"Dew fans in the U.S. and around the world have incredible passion for the Dark Knight franchise," Brad Jakeman, president of PepsiCo's global beverages group, said in a press release. "We are excited about continuing to find unique and authentic ways to connect with Dew fans and fuel the growth of the brand around the world."

Mtn Dew is activating its campaign in nearly 20 countries across the Americas, Europe, Asia and the Middle East.

Luring fans deep into Gotham City through an exclusive digital experience, DEW will unveil exclusive content and storylines from “The Dark Knight Rises” to eager fans before the film’s opening day, July 20. And DEW itself will take a dark spin – with a Dark Knight graphic takeover of base packaging and temperature-sensitive cans that change when chilled, to Mtn Dew Dark Berry, a new limited-edition mixed berry flavor inspired by the Caped Crusader.