Global examples of unusual marketing

      Characters create a whole new level of brand engagement through building strong relationships which are interactive and that consumers can relate to at a deeper level. Characters help in putting a face behind a brand on non- tangible products such as insurance websites or on highly competitive products such as food, cosmetics or electronics.

     A character is successful if it manages to be memorable; captures the brand’s identity and its offerings and bring out emotion which helps the customers have an emotional attachment to the brand.

A brilliant example - M&Ms Characters

     M&M are unique in terms of their marketing strategy whereby unlike their candy competitors who base their strategies around new products and flavours, this brand focuses on characters. All their characters have their own unique personalities. From the Mr Red who is known to be witty, to the flirty Mr. Blue, Shy Mr. Yellow and Sexy Ms. Green now have a new friend Ms. Brown who is known to be the ‘chocolate spokesperson’ for the M&M brand.

They are funny. They are bright. They are stylish. This product is mainly targeted at young people. How to get their attention? Animation characters. Caricatures of themselves! 

An example of a similar approach is character - Dino ''Rastishka''